Ad featuring Kriti Sanon for Raksha Bandhan removed following online backlash over her outfit.

Kriti Sanons recent advertisement for Raksha Bandhan has been withdrawn by the brand following public backlash concerning her outfit in the promotional campaign. The decision to pull the ad came just a day after Sanon publicly defended her choice of attire amidst criticism on social media.

In a statement, the brand expressed their respect for cultural sentiments and clarified that the advertisements removal was a thoughtful decision to avoid further controversy. The incident highlights the growing sensitivity surrounding celebrity endorsements and the impact of public reaction on marketing strategies.

Kriti Sanon is a prominent figure in the Indian film industry, known for her versatile roles and strong presence in Bollywood. This situation opens up discussions about the expectations placed on celebrities regarding cultural representation and the intersections of tradition and modernity in contemporary advertising.

Social media has been particularly vocal in recent years about issues of representation and appropriateness in advertising, prompting brands to carefully consider how public perception can influence their image and market strategies. The incident also reflects a broader cultural conversation about fashion, identity, and respect for traditions in India, especially during significant festivals like Raksha Bandhan, which celebrates the bond between brothers and sisters.