Kriti Sanon Faces Backlash for Outfit in Rakhi Advertisement – BBC

Kriti Sanons Raksha Bandhan advertisement for Giva jewellery has been withdrawn following public backlash regarding her outfit in the campaign. The advertisement sparked controversy, with some viewers expressing discontent over what they perceived to be an inappropriate choice of attire for the traditional Indian festival.

In response to the criticism, Giva released a statement indicating that they had chosen to remove the ad “out of respect.” Sanon had previously defended her outfit in the advertisement, emphasizing her right to express individuality. The situation has ignited discussions on social media regarding the expectations placed on women, particularly in the context of traditional and cultural events.

Prominent figures, including political leader Rahul Gandhi, have voiced their opinions on the matter, urging the public to avoid trolling women who exercise their freedom of choice. The incident highlights ongoing societal debates around gender, expression, and cultural norms in India, especially as related to womens rights and representation in media.

The backlash against Sanons ad points to a larger cultural conversation about modernity versus tradition in India and the role of celebrities in shaping public perception. As the dialogue continues, the conversation surrounding the expectations of women and their autonomy remains critically relevant.