Government Announces TRP-2026 Implementation; Increases Sample Size and Strengthens Audit Regulations

In a recent policy update, the net-worth requirement for companies seeking to register as television rating agencies has been significantly decreased from ₹20 crore to ₹5 crore. This change aims to encourage greater competition and enhance the diversity of voices within the television rating industry.

The revised requirement is expected to facilitate the entry of smaller firms into the market, potentially leading to more innovative and varied approaches to television ratings. The decision reflects an effort by regulators to foster a more inclusive environment, enabling new participants to enter the sector and contribute to more representative and accurate TV viewership measurements.

This policy alteration comes as part of broader regulatory reforms intended to adapt to the evolving media landscape, characterized by rapid technological advancements and changing consumer behaviors. It remains to be seen how this new policy will impact the industry dynamics and the quality of television rating services offered to stakeholders.