FSSAI Prohibits Sale of Products Featuring 100% Guarantee Claims

Indias food safety authority, the Food Safety and Standards Authority of India (FSSAI), has issued a prohibition against Dabur India for the sale of specific food products that displayed “100 per cent” claims, which have been deemed misleading. The FSSAI indicated that such labels can be ambiguous and are difficult for consumers to verify, potentially leading to misinformation about the nutritional content of these products.

Dabur India, a prominent player in the consumer goods sector, is currently reviewing the notice issued by the FSSAI and evaluating its implications for the company.

This action is part of a wider effort by Indian authorities to address misleading food labelling practices, ensuring that consumers have access to accurate information about the products they purchase. The FSSAI has been increasingly vigilant in monitoring food advertisements and labels to prevent consumer deception and to uphold food safety regulations. The regulatory bodys crackdown aims to promote transparency and maintain trust in food products available in the market.