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During a launch event held on Wednesday, fintech company ToneTag introduced its new voice-first merchant banking platform, eKosha. The platform aims to enhance the banking experience for merchants by utilizing voice technology for transactions and customer interactions.

ToneTag, known for its innovative payment solutions, seeks to address the growing demand for more accessible and user-friendly banking services in the retail sector. The eKosha platform is designed to streamline financial transactions by allowing merchants to engage with their customers through voice commands, potentially improving efficiency and customer satisfaction.

Additionally, the initiative aligns with the broader trend of increasing digitalization in financial services, as businesses look for ways to adapt to changing consumer preferences and technological advancements.