Rumors Suggest Upcoming Price Increase for iPhone

Here is a rewritten version of the news article with added information:

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Potential Price Increases for Upcoming iPhone Models Addressed Amid Supply Chain Challenges

Recent reports suggest that Apple may implement a price hike on its iPhone models, particularly with the upcoming iPhone 18 series. Multiple sources, including GSMArena and 91mobiles, speculate a potential increase of up to Rs 10,000 (approximately $120) on older and new models as the launch of the iPhone 18 approaches.

In addition to these price adjustments, analysis from TrendForce indicates that the bill of materials (BOM) cost for the iPhone 18 Pro is expected to escalate by nearly 40%. This surge in costs could compel Apple to sacrifice profit margins in order to maintain shipment levels amidst increasing demand.

Furthermore, the company is reportedly preparing for potential supply shortages that could impact the iPhone 18 release, largely attributed to a global memory chip shortage, which has been affecting various technology sectors. This shortage could pose challenges for the production of not just the new model but also existing models in the lineup.

As Apple gears up for the anticipated September launch, industry analysts and consumers alike are keenly observing how these factors will influence pricing and availability in the competitive smartphone market.

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This revision provides a broader context and additional details about the implications of pricing and supply chain issues facing Apple.