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Sunny Deol has publicly declined to endorse pan masala products, stating that doing so conflicts with his personal values, remarking, “mera zameer nahi manta,” which translates to “my conscience does not allow it.” Despite his prominent position in the film industry, Deol expressed confusion over why advertisers do not approach him for endorsements, suggesting that his moral stance may influence their decisions.

This statement comes amid growing scrutiny regarding the promotion of pan masala and similar products within Bollywood, which have raised health concerns due to the association with tobacco and its effects on public health.

In addition to addressing these ethical concerns, Deol remains focused on his film career, currently starring in the upcoming project Batwara 1947 and is set to work on a film adaptation of the epic Ramayana next. His commitment to maintaining his integrity as a public figure highlights the ongoing debate in the entertainment industry regarding celebrity endorsements and social responsibility.