New BJP Social Media Team Members Delete or Conceal X Posts and Deactivate Accounts

The Bharatiya Janata Party (BJP) has undergone significant changes in its social media strategy following the departure of Amit Malviya, the party’s former social media chief. Reports indicate that new members of the BJPs social media team have commenced a thorough review of existing accounts, resulting in the deletion or concealment of certain posts on the platform X (formerly Twitter). Additionally, some accounts have been deactivated as part of this review process.

Amit Malviya’s exit has prompted speculation regarding the future direction of the BJPs social media engagement. Several news outlets have examined the factors leading to his departure, including controversies surrounding his posts and the overall management of the IT cell.

The BJP has appointed Deepak Mhaskey, a chemistry professor with no prior direct political experience, as the new head of its IT cell. This appointment signifies a potential shift in the party’s approach to digital communication, focusing on a fresh start under new leadership.

The new team has been tasked with mitigating the fallout from past social media controversies, with reports suggesting that they are making efforts to sanitize the partys online presence. This includes privatizing accounts and removing posts deemed problematic to create a more favorable public image as the party gears up for upcoming elections.

As social media continues to play a pivotal role in political communication, the BJP’s strategic changes reflect broader trends in how political parties adapt to public perception and online discourse.