Gangamma Jatara Commences in Tirupati; Film Pushpa Inspires Resurgence of Cross-Dressing Tradition

A nine-day folk festival has commenced at the seven Gangamma temples, drawing significant participation from the community. One of the key highlights of the festival is the unique tradition of male devotees cross-dressing, which takes place on the penultimate day. This practice has gained increasing popularity in recent years, particularly influenced by cultural references in the hit film “Pushpa: The Rule.”

This festival celebrates local traditions, devotion, and community spirit, showcasing various folk performances and rituals dedicated to the deity Gangamma. The event not only serves as a religious observance but also acts as a platform for cultural expression, particularly among the younger generation who have embraced the cross-dressing tradition as a form of celebration and engagement with the festivities.

It is worth noting that the Gangamma temples hold significant cultural and historical importance in the region, with various rituals and celebrations taking place throughout the year. The festival is expected to attract thousands of visitors, fostering a sense of unity and cultural pride among attendees.